{"id":22652,"date":"2024-10-18T17:54:36","date_gmt":"2024-10-18T17:54:36","guid":{"rendered":"https:\/\/www.voteriders.org\/?p=22652"},"modified":"2024-10-18T17:54:36","modified_gmt":"2024-10-18T17:54:36","slug":"forbes-mtv-is-working-to-close-the-community-college-voting-gap","status":"publish","type":"post","link":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/","title":{"rendered":"FORBES: MTV Is Working To Close The Community College Voting Gap"},"content":{"rendered":"

BY MEG LITTLE REILLY,<\/a> CONTRIBUTOR \u2014 OCTOBER 16, 2024<\/p>\n

There are roughly ten million people enrolled in community colleges across the U.S. today, which accounts for 38 percent of the undergraduate population, according to the\u00a0American Association of Community Colleges<\/a>. In the swing state of Pennsylvania alone, there are 15 community colleges and 80 campuses.<\/p>\n

Despite their prominence, community college students have been largely ignored by national get-out-the-vote campaigns, which tend to focus on students at four-year schools. Perhaps as a result of this neglect, the national voting rate of community college students was nearly ten percentage points lower than that of four-year college students in 2020, according to the\u00a0National Study of Learning, Voting and Engagement<\/a>\u00a0at Tufts University.<\/p>\n

It doesn\u2019t need to be this way, according to Brianna Cayo Cotter, Senior Vice President of Social Impact at SHOWTIME\/MTV Entertainment Studios.<\/p>\n

\u201cCommunity colleges want to be doing this work,\u201d she says. \u201cJust providing a little extra attention and resources to mobilize their student bodies is going to be effective in closing that gap.\u201d<\/p>\n

To that end, MTV, Levi\u2019s and Lyft are leading a coalition of organizations in a national effort to turn out 500,000 new community college voters in the coming years and establish lasting habits of civic engagement on their campuses.<\/p>\n

This is the same MTV that pioneered youth voting campaigns when it introduced Rock the Vote to Generation X more than thirty years ago. Founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff, Rock the Vote spoke directly to young people by partnering with MTV to broadcast edgy public service announcements featuring celebrities like Madonna, who famously wrapped her nearly-naked body in an American flag in the name of civic engagement. At the time, no widespread effort had ever been made to engage first-time voters with pop culture through their preferred medium.<\/p>\n

Cotter says this more targeted approach is an adaptation to the changing needs of the civic landscape. Unlike in the 1990s, there are now dozens of organizations that are effectively engaging young voters. Still, gaps in civic engagement persist. To meaningfully increase voter turnout, Cotter says MTV decided to craft a plan that was \u201csurgical and smart\u201d by zeroing in on the first-time voters who still lag in numbers. As soon as they saw the gap between two- and four-year college students, they knew it was going to be their priority.<\/p>\n

The initiative, titled Community College Vote \u201824, is spearheaded by Showtime\/MTV Studios with support from The Executive Leadership Council and in partnership with ALL IN Campus Democracy Challenge, HeadCount, League of Women Voters, More Than A Vote, Poder Latinx, Poderistas, Students Learn Students Vote Coalition, VoteRiders and When We All Vote.<\/p>\n

Read the full article in Forbes<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

BY MEG LITTLE REILLY, CONTRIBUTOR \u2014 OCTOBER 16, 2024 There are roughly ten million people enrolled in community colleges across the U.S. today, which accounts for 38 percent of the undergraduate population, according to the\u00a0American Association of Community Colleges. In the swing state of Pennsylvania alone, there are 15 community colleges and 80 campuses. Despite […]<\/p>\n","protected":false},"author":11,"featured_media":22654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[165],"tags":[340,308,389,380,393,328,361,369],"class_list":["post-22652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voteriders-in-the-news","tag-students","tag-voter-id","tag-voter-id-help","tag-voter-id-information","tag-voter-id-law","tag-voteriders","tag-vr-partner","tag-young-voters"],"acf":[],"yoast_head":"\nHow to Boost Community College Student Voter Turnout in 2024<\/title>\n<meta name=\"description\" content=\"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORBES: MTV Is Working To Close The Community College Voting Gap\" \/>\n<meta property=\"og:description\" content=\"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"VoteRiders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VoteRiders\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-18T17:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erin Carden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voteriders\" \/>\n<meta name=\"twitter:site\" content=\"@voteriders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Carden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\"},\"author\":{\"name\":\"Erin Carden\",\"@id\":\"https:\/\/www.voteriders.org\/#\/schema\/person\/97d24340d9ed4c871282d30b807c9490\"},\"headline\":\"FORBES: MTV Is Working To Close The Community College Voting Gap\",\"datePublished\":\"2024-10-18T17:54:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\/\/www.voteriders.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png\",\"keywords\":[\"students\",\"Voter ID\",\"Voter ID help\",\"voter ID information\",\"Voter ID law\",\"VoteRiders\",\"VR partner\",\"young voters\"],\"articleSection\":[\"VoteRiders in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\",\"url\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\",\"name\":\"How to Boost Community College Student Voter Turnout in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.voteriders.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png\",\"datePublished\":\"2024-10-18T17:54:36+00:00\",\"description\":\"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage\",\"url\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png\",\"contentUrl\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png\",\"width\":1080,\"height\":1080,\"caption\":\"MTV and VoteRiders Are Working To Close The Community College Voting Gap\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.voteriders.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FORBES: MTV Is Working To Close The Community College Voting Gap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voteriders.org\/#website\",\"url\":\"https:\/\/www.voteriders.org\/\",\"name\":\"VoteRiders\",\"description\":\"Voter ID Info and Help\",\"publisher\":{\"@id\":\"https:\/\/www.voteriders.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voteriders.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.voteriders.org\/#organization\",\"name\":\"VoteRiders\",\"url\":\"https:\/\/www.voteriders.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.voteriders.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2020\/09\/Vote-Riders-61.png\",\"contentUrl\":\"https:\/\/www.voteriders.org\/wp-content\/uploads\/2020\/09\/Vote-Riders-61.png\",\"width\":1251,\"height\":1251,\"caption\":\"VoteRiders\"},\"image\":{\"@id\":\"https:\/\/www.voteriders.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/VoteRiders\",\"https:\/\/x.com\/voteriders\",\"https:\/\/www.instagram.com\/thevoteriders\/\",\"https:\/\/www.linkedin.com\/company\/voteriders\",\"https:\/\/youtube.com\/user\/VoteRiders\",\"https:\/\/en.wikipedia.org\/wiki\/VoteRiders\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voteriders.org\/#\/schema\/person\/97d24340d9ed4c871282d30b807c9490\",\"name\":\"Erin Carden\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.voteriders.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9093e4afab723d8b7cc7d8c2b877033b8f8269f39052b1aadb7a8e8381b9f91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9093e4afab723d8b7cc7d8c2b877033b8f8269f39052b1aadb7a8e8381b9f91?s=96&d=mm&r=g\",\"caption\":\"Erin Carden\"},\"url\":\"https:\/\/www.voteriders.org\/author\/erin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Boost Community College Student Voter Turnout in 2024","description":"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/","og_locale":"en_US","og_type":"article","og_title":"FORBES: MTV Is Working To Close The Community College Voting Gap","og_description":"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.","og_url":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/","og_site_name":"VoteRiders","article_publisher":"https:\/\/www.facebook.com\/VoteRiders","article_published_time":"2024-10-18T17:54:36+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png","type":"image\/png"}],"author":"Erin Carden","twitter_card":"summary_large_image","twitter_creator":"@voteriders","twitter_site":"@voteriders","twitter_misc":{"Written by":"Erin Carden","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#article","isPartOf":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/"},"author":{"name":"Erin Carden","@id":"https:\/\/www.voteriders.org\/#\/schema\/person\/97d24340d9ed4c871282d30b807c9490"},"headline":"FORBES: MTV Is Working To Close The Community College Voting Gap","datePublished":"2024-10-18T17:54:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/"},"wordCount":460,"publisher":{"@id":"https:\/\/www.voteriders.org\/#organization"},"image":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png","keywords":["students","Voter ID","Voter ID help","voter ID information","Voter ID law","VoteRiders","VR partner","young voters"],"articleSection":["VoteRiders in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/","url":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/","name":"How to Boost Community College Student Voter Turnout in 2024","isPartOf":{"@id":"https:\/\/www.voteriders.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage"},"image":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png","datePublished":"2024-10-18T17:54:36+00:00","description":"VoteRiders is teaming up MTV and others to boost voter turnout among community college students and close the civic engagement gap in 2024.","breadcrumb":{"@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#primaryimage","url":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png","contentUrl":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2024\/10\/Untitled-design-3.png","width":1080,"height":1080,"caption":"MTV and VoteRiders Are Working To Close The Community College Voting Gap"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voteriders.org\/forbes-mtv-is-working-to-close-the-community-college-voting-gap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.voteriders.org\/"},{"@type":"ListItem","position":2,"name":"FORBES: MTV Is Working To Close The Community College Voting Gap"}]},{"@type":"WebSite","@id":"https:\/\/www.voteriders.org\/#website","url":"https:\/\/www.voteriders.org\/","name":"VoteRiders","description":"Voter ID Info and Help","publisher":{"@id":"https:\/\/www.voteriders.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voteriders.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.voteriders.org\/#organization","name":"VoteRiders","url":"https:\/\/www.voteriders.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.voteriders.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2020\/09\/Vote-Riders-61.png","contentUrl":"https:\/\/www.voteriders.org\/wp-content\/uploads\/2020\/09\/Vote-Riders-61.png","width":1251,"height":1251,"caption":"VoteRiders"},"image":{"@id":"https:\/\/www.voteriders.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VoteRiders","https:\/\/x.com\/voteriders","https:\/\/www.instagram.com\/thevoteriders\/","https:\/\/www.linkedin.com\/company\/voteriders","https:\/\/youtube.com\/user\/VoteRiders","https:\/\/en.wikipedia.org\/wiki\/VoteRiders"]},{"@type":"Person","@id":"https:\/\/www.voteriders.org\/#\/schema\/person\/97d24340d9ed4c871282d30b807c9490","name":"Erin Carden","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.voteriders.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9093e4afab723d8b7cc7d8c2b877033b8f8269f39052b1aadb7a8e8381b9f91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9093e4afab723d8b7cc7d8c2b877033b8f8269f39052b1aadb7a8e8381b9f91?s=96&d=mm&r=g","caption":"Erin Carden"},"url":"https:\/\/www.voteriders.org\/author\/erin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/posts\/22652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/comments?post=22652"}],"version-history":[{"count":3,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/posts\/22652\/revisions"}],"predecessor-version":[{"id":22658,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/posts\/22652\/revisions\/22658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/media\/22654"}],"wp:attachment":[{"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/media?parent=22652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/categories?post=22652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voteriders.org\/wp-json\/wp\/v2\/tags?post=22652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}